The year is 1973 three brothers from Kenya are hatching an evil plan. Nitin, Arun & Milan Shah are dreaming of setting up a british jeans brand that was going to conquer the world.
From very very humble beginnings the three rented a market stall on the Portobello Road in West London every saturday, every week, without fail. Even whilst all of them held down other full-time jobs.
Little did they know what was about to happen. Within a very short space of time and for no other reason that the jeans were good quality and fitted well, business started to boom. In a matter of years they had to move everything into a 25,000 square metre warehouse and set up new office spaces to handle the amount of business they were handling.
By 1980 Pepe Jeans London was rivalling all of the big US brands for No.1 spot in the market place, becoming the UKs most succesful jeans brand ever.
